Spectro Pop-Up Store

Spectro Pop-Up Store

Pop-Up Stores are short lived retail venues that take over a vacant retail space for quick promotion. The budget for this project was very tight given the short duration of the project. We met with the the ad agency at the location to review the requirements and take measurements. All graphics had to go up quickly and be removable without any indication they were ever there. We suggested FSC certified green products for the interior portion of the job. 3mm thick paper board panels were the economical choice for adorning the walls while the staircase surround was clad in a printed removable self-adhesive polyester material. The added benefit of these materials versus the usual suspects was threefold – no off-gassing, incredibly economical and 100% blue box recyclable.

The exterior of the store was adorned with a printed self-adhesive vinyl specifically developed for textured wall surfaces while the letters were routered out of wood with LED lights wrapped around the perimeter of each letter. The sidewalk sign was printed using 3/16” crezon. This assignment was just one of countless examples where we work with our clients to provide the best solutions to meet their unique requirements – on time and within budget.

We called Media Resources to help us out on a no-time and little money Pop-Up Shop for our Spectro client. Our timing was tight as we only had the store for four weeks and one week was the event. Add another week to measure everything out and finalize the art and there’s not a lot of time to get things done. What was really important was the recommendation in the selection of the materials that worked within our budget as well as facilitating the easy removal of the decals. Will Thomson and his crew produced the banner, posters, and large decals that decorated the shop in time for the event and to everyone’s satisfaction. We had a very successful promotion thanks in part to the team at Media Resources
Partner, Ad Agency