Cieslok: Yonge & Gerrard in Toronto

Media Resources partnered with an Outdoor Media company to create one of the most dynamic and high density digital LED displays in Canada. Located on a rooftop in downtown Toronto at the corner of Yonge and Gerrard, the display location required digital display technology that had a high impact and a high vertical and horizontal viewing angle. Given the viewing distance, it also required a high density LED pixel pitch. With that in mind, the Media company turned to Media Resources’ for the design, fabrication and installation of the LED displays, electrical hook up, and installation of the underlying support structure created by Enseicom. Measuring over 14’ high and over 70’ wide using three wrap around LED faces, the display is the largest 10mm LED display in Canada. It uses Media Resources’ VISIONiQ 10mm SMD (surface mounted display) technology with Media Resources’ control and diagnostics system boards to ensure they are continuously monitored with any alerts sent directly to Media Resources’ service personnel and the client’s team.

Given the positive experience we had with Media Resources on previous LED projects, we turned to them for their expertise for this iconic display in the heart of Toronto’s special sign district. Throughout the project, they helped guide us to a solution that would work for the unique characteristics of the location. The end result is a truly spectacular digital display that is by far the best large format digital display we have ever seen. We are very satisfied with the results; and we know our advertisers will be thrilled.
VP Business Development, Outdoor Media Company