Digital LED signage to refresh Fallsview Casino
Media Resources is excited to be in the casino business again with Niagara Fallsview
Casino. The Niagara Falls landmark is set to install new LED signage standing 13 stories tall to share messaging of events and casino information.
With a goal of being clearly visible from both the Canadian and United States sides of the falls, the new state of the art LED signage will be a twin in size to its 130 foot tall by 20 foot wide but will offer considerably more flexibility to the original.
Will Thomson, a Partner with Media Resources states that “Evolutions in LED technologies are helping to drive marketing messaging forward for events centres like Fallsview Casino. We are excited to help them reach more customers in real time with their current products and services. The display we are building is one of the large LED screens in the world being a three sides that is over 104 feet tall. We are very proud to be partnering with Fallsview Casino and the Ontario Lottery Corporation on this spectacular LED display.”
This isn’t the first project Media Resources has done with Fallsview Casino. Custom designed and fabricated 3D installations such as Bring Your Luck and climbing 3D poker chips in Toronto’s Yonge Dundas Square have been successful at bringing business to the Niagara Falls landmark as well as outdoor advertising awards.
The display used Media Resources Vision iQ LED display technology that incorporates multiple layers of redundancy and diagnostics to ensure the display remains up and running for a long period of time.
This same technology has been used in 100’s of other installations across Canada, the United States, Australia and South America.